Simon graduated from Nottingham Trent University (Fine Art BA Hons) in 1995, specialising in Stills Photography. He has written and directed many short films and music videos since then, resulting in more than 400 screenings on the international festival circuit, several awards, various invitations to festival juries, and a number of retrospective programmes worldwide. International sales include both terrestrial and non-terrestrial broadcasts, from airline acquisitions to MTV rotations. Currently in post-production on first feature film.